Image © Ben Huttly
Eco friendly and sustainable packaging that encourages more planting and is 100% biodegradable. Are you listening Supermarkets?
Maybe we are not all environmentally conscious or active eco-warriors, but I challenge anyone to tell me they don’t think its strange to see carrots being sold in a styrofoam tray & plastic film. (see a good example here…).
Un-necessary packaging is a real problem that is polluting the planet for the sake of commercialism and to maximize ‘shelf-life’ for profits. Big supermarkets these days are choosing to go with the simplest and cheapest solution that suits their profits without considering their impact on this planet. Lucky for us (and the planet) there are green visionaries like Ben Huttly.
Huttly is an art student from the UK, who has come up with a unique and nature-friendly design for packaging vegetables that is not only good for the environment, but is bound to encourage people to grow their own. This wonderful minimalistic design is biodegradable , recyclable, and more importantly, the paper is also embedded with seeds, so that when discarded it can grow into all kinds of different plants. I would imagine that in theory this goes well beyond carbon neutral (Can packaging actually be beneficial to the environment?)
Unlike plastic twines which are normally used to secure produce in supermarkets (in the best of cases), Huttly uses natural cotton which again is completely biodegradable. It seems he has thought of everything, even the packaging labels have been made from a laser cutting machine instead of printing ink to reduce the impact even further. So what are all the major chains waiting for to start rolling them out? Do it now Tesco!
Image © Ben Huttly
“My initial intension was to inspire people to start gardening and reduce unnecessary waste by looking at alternative processes and materials”
Image © Ben Huttly
“Through experimentation and innovation I have developed a form of packaging that is 100 percent biodegradable and recyclable. If the packaging is discarded it will have a positive effect on the environment due to the seed embedded biodegradable paper. The twine used to secure the product and label is natural cotton and 100 percent biodegradable.”
Image © Ben Huttly
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