February 23, 2012

Infographic » The Environmental Impact of Phone Books

Did you know that an estimated 5 million trees are cut down each year to create white pages phone books?

According to a recent survey conducted with Harris Interactive, only 22% of recipients recycle when disposing of them, which explains why approximately 165,000 tons of waste end up in landfills. In addition, a survey whitepages.com shows that almost 75% of consumers are completely unaware of the environmental and financial impact in printing, delivering and recycling these books. Given that you likely use online directories, social networks and mobile phone applications to find the contact information you need, it simply does not make sense to have the white pages phone books forcefully delivered to us every year.

This infographic, called “Death Becomes the Phone Book,” comes from the people at whitepages.com a group which is behind the Ban the Phone Book campaign to support telephone companies and consumers who want to curb unsolicited (and unnecessary) printing and delivering of white pages phone books. While it only focuses on the USA, it highlights the environmental impact of phone books which is a problem that affects almost every country in the world. Can the world move towards a paperless future?

btpb infographic Infographic » The Environmental Impact of Phone Books

 

environmental impact of phone books 300x221 Infographic » The Environmental Impact of Phone Books

Image © Tim Welch

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  • Amy Healy

    If you want to stop delivery of
    print phone books, take a look at the official consumer choice website: www.yellowpagesoptout.com.

     

    Some of the stats cited in your
    article are from whitepages.com, a for-profit online directory with a monetary
    interest in driving customers away from print advertising.  According to
    the EPA’s 2009 Municipal Solid Waste report, directories are the smallest
    contributor of paper to the solid waste stream, representing only 0.3. In the
    2010 edition of the report, the EPA chose to stop measuring phone directories
    separately from newspapers, further signaling the minor impact of directories
    on municipal waste. Additionally, the report found that more than 71% of the
    paper used in directories, newspapers and similar products is being recycled.

     

    Paper suppliers project the industry will use 50% less paper by
    the end of 2012 than they did in 2007. Publishers print on paper that is
    manufactured from a combination of recycled paper waste and leftover scraps of
    sawdust and woodchips from lumber production processes whenever available.

     

    Amy Healy

    Local Search Association

     

    • http://www.sutmundo.com Fermín Beltrán

      Amy, thanks for the input.

      I can see where you are coming from, but our point with the article was to highlight the impact that printed media has on the environment in a global setting. It is clear that the advertising revenue is driving a lot of the choices with this industry and is what is keeping the printed versions alive. Raw material is only a portion of the overall environmental impact of the phonebooks which in my opinion are an outdated way of reaching potential consumers and spreading information. Transportation and manufacturing footprints must be considered in the overall picture above and beyond the figures shown in the infographic. Even if the industry in the future uses 100% less paper (not sure how that could even work), it is still an unnecessary ‘publication’ mostly forced unsolicited to folks around the world. If we are to embrace a future of environmental responsibility and sustainability, we must reach deep into society and dig out any unnecessary products and practices which do not benefit a community as a whole.

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About the Author

Fermín Beltrán has worked in Architecture for many years gaining a wide range of real-world design and construction experience. He is fascinated by finding alternatives methods of creating modern architecture in ways that are sustainable, elegant, comfortable and functional. He has vast experience designing and constructing a wide array of buildings ranging from state-of-the-art music halls to social housing and even small holdings in South America. He is currently completing a Masters in Advanced Sustainability at the University of Dundee in Scotland

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